After thorough research and analysis of King’s Cross and its’ residential twin, Somers Town, on my course, I came across something which surprised me quite a lot. Read more
Tagged modernism
NYFW: Hugo Boss ft Jason Wu
http://www.youtube.com/watch?v=OsSyI5jBAq4
DESIGNER: JASON WU
WHERE: NEW YORK
THE influence that architecture has on Jason Wu’s design sensibility is serious. It took just 20 minutes for the commercial stereotype of Hugo Boss to vanish from the face of the fashionsphere, leaving in it’s place a hardcore but elegant, German inspired collection – both AW14 and SS15.
“I WANTED TO PRESENT A COMPLETELY DIFFERENT TAKE ON BOSS. THIS FILM EXPRESSES A MARRIAGE OF NATURE AND TECHNOLOGY, CLASSICAL VERSUS HI-TECH.“
– Jason Wu, Artistic Director BOSS Womenswear
The silhouettes, like the architectural runway set – lush greenery and mirrors – were 
heavily energised by the modernist buildings at Boss’s German HQ in Metzingen.
Two shows and Jason, together with a catwalk of some of the world’s coolest models (including Stella Tennant and Binx Walton) has surely propelled the Hugo Boss brand up New York’s top fashion ladder.
Image credit: style.com, self-service magazine
Collages by somethingaboutcube